{"id":140,"date":"2023-06-12T20:50:34","date_gmt":"2023-06-12T20:50:34","guid":{"rendered":"https:\/\/mimarc.co.il\/?post_type=projects&#038;p=140"},"modified":"2024-02-20T06:20:09","modified_gmt":"2024-02-20T06:20:09","slug":"pardess-house","status":"publish","type":"projects","link":"https:\/\/mimarc.co.il\/projects\/pardess-house\/","title":{"rendered":"Pardess House"},"content":{"rendered":"<p>The \u201cPardess House\u201d, a residence built in the Art Deco style represents the transition from the Romantic Style of the 1920s towards the International Style that flourished in the 1930s in Tel Aviv. The house illustrates the seamline between these two styles as represented by Art Deco. This style is expressed through a theatrical facade accentuating dramatic vertical and horizontal lines and surfaces.<br \/>\nThe building was designed by Arch. Zaki Chelouche in 1931 as an office building for the Pardess company. This cooperative association of orchard holders in Palestine-Israel was the first of its kind to be founded in the country. The establishment of this association and its leadership by Shimon Rokach, changed the face of the agricultural settlement and brought it from a state of financial dependence on the Baron de Rothschild officials to economic independence.<br \/>\nIn 1937, an additional third floor was added to the building by the original architect, a fitting continuation of the two existing floors sequence.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The \u201cPardess House\u201d, a residence built in the Art Deco style represents the transition from the Romantic Style of the 1920s towards the International Style that flourished in the 1930s in Tel Aviv. The house illustrates the seamline between these two styles as represented by Art Deco. This style is expressed through a theatrical facade<\/p>\n","protected":false},"featured_media":419,"parent":0,"template":"","acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Pardess House - Mimar Naor Architecture &amp; Conservation<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mimarc.co.il\/projects\/pardess-house\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pardess House - Mimar Naor Architecture &amp; Conservation\" \/>\n<meta property=\"og:description\" content=\"The \u201cPardess House\u201d, a residence built in the Art Deco style represents the transition from the Romantic Style of the 1920s towards the International Style that flourished in the 1930s in Tel Aviv. The house illustrates the seamline between these two styles as represented by Art Deco. This style is expressed through a theatrical facade\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mimarc.co.il\/projects\/pardess-house\/\" \/>\n<meta property=\"og:site_name\" content=\"Mimar Naor Architecture &amp; Conservation\" \/>\n<meta property=\"article:modified_time\" content=\"2024-02-20T06:20:09+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mimarc.co.il\/wp-content\/uploads\/2023\/06\/levontin-5_large-15-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1738\" \/>\n\t<meta property=\"og:image:height\" content=\"2560\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/mimarc.co.il\/projects\/pardess-house\/\",\"url\":\"https:\/\/mimarc.co.il\/projects\/pardess-house\/\",\"name\":\"Pardess House - Mimar Naor Architecture &amp; Conservation\",\"isPartOf\":{\"@id\":\"https:\/\/mimarc.co.il\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/mimarc.co.il\/projects\/pardess-house\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/mimarc.co.il\/projects\/pardess-house\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/mimarc.co.il\/wp-content\/uploads\/2023\/06\/levontin-5_large-15-scaled.jpg\",\"datePublished\":\"2023-06-12T20:50:34+00:00\",\"dateModified\":\"2024-02-20T06:20:09+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/mimarc.co.il\/projects\/pardess-house\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/mimarc.co.il\/projects\/pardess-house\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/mimarc.co.il\/projects\/pardess-house\/#primaryimage\",\"url\":\"https:\/\/mimarc.co.il\/wp-content\/uploads\/2023\/06\/levontin-5_large-15-scaled.jpg\",\"contentUrl\":\"https:\/\/mimarc.co.il\/wp-content\/uploads\/2023\/06\/levontin-5_large-15-scaled.jpg\",\"width\":1738,\"height\":2560},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/mimarc.co.il\/projects\/pardess-house\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/mimarc.co.il\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Projects\",\"item\":\"https:\/\/mimarc.co.il\/projects\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Pardess House\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/mimarc.co.il\/#website\",\"url\":\"https:\/\/mimarc.co.il\/\",\"name\":\"Mimar Naor Architecture &amp; Conservation\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/mimarc.co.il\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Pardess House - Mimar Naor Architecture &amp; Conservation","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/mimarc.co.il\/projects\/pardess-house\/","og_locale":"en_US","og_type":"article","og_title":"Pardess House - Mimar Naor Architecture &amp; Conservation","og_description":"The \u201cPardess House\u201d, a residence built in the Art Deco style represents the transition from the Romantic Style of the 1920s towards the International Style that flourished in the 1930s in Tel Aviv. The house illustrates the seamline between these two styles as represented by Art Deco. 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